Implicit Bias

The Bigot in Your Brain.

Subliminal Stereotyping - Key Concepts

* All of us hold unconscious clichéd beliefs about social groups: black and white, female and male, elderly and young, gay and straight, fat and thin.
* Such implicit bias is far more prevalent than the more overt, or explicit, prejudice that we associate with, for instance, the Ku Klux Klan or the Nazis.
* Certain social scenarios can automatically activate implicit stereotypes and attitudes, which then can affect our perceptions, judgments and behavior, including the choice of whom to befriend, whom to hire and, in the case of doctors, what treatment to deliver.
* Recent research suggests we can reshape our implicit attitudes and beliefs—or at least curb their effects on our behavior.